Our Story

32 years at same location owned by the same person. Known for being the “hometown” jeweler, a place you can trust and where in most cases we know our customer’s name and family.

Our customers have come to expect a friendly atmosphere where we give our best customers our best price EVERYDAY! We have the highest ethical standards and vast knowledge from our 32 years in the industry.

William Howard’s Jewelers has won the annual BEST OF SEMINOLE “Best Jewelry Store” (Sanford Herald) for Eleven (11) straight years since the contest began.

William Howard’s Jewelers has won the first annual SANFORD MAGAZINE “Best Jewelry Store” for 2016.

A member of one of the world’s largest buying groups (Retail Jewelers Organization) enables us to give our customers the very best price on the finest jewelry items.

We take the time to answer all the questions that you bring to us. It is our pleasure to give you all the time that you need.